I am so excited to get to share this with you! I am an artist at heart and visuals are so important to me. When I decided to develop a logo, a symbol of my core values that would represent my work, I knew exactly where to go. I contacted the most amazing graphic artist I know; Dalton Mault. Seriously, check him out here > His Calling Photo and Design and here > His Calling Design
Follow him because he’s awesome and you might just need the best graphic artist around in your near future.
Dalton was able to listen to all of my thoughts and many words and turn them into an amazing picture. The first thing you see is a tree. I have long used trees in my analogies. If you have read my writing or worked with me you likely know that. Trees symbolize so much to me; strength, growth, renewal, nature, environment, shelter, spirituality – the Tree of Life. I could write pages on the symbolism and what I see. The roots being revealed in the graphic is significant because of the kind of work I do. Roots are literal and metaphorical – all things are connected. There you see where the tag line came about in this process!
Next you will notice this isn’t a portrait of realism. My tree has a special twist! That twist in the trunk is a symbol of the likeness of DNA. This is such a powerful image because DNA is the foundation of identity. Maybe you know where I’m going with this? My niche, the one thing that consistently comes into view in my work, is identity. The “DNA” comes from the roots but nothing is hopeless because roots, like branches, can be cut, pruned, grafted, and changed!
This is my passion and my logo graphic captures it so well. I’m truly pleased with his work and this is a perfect image to represent Sanders Connected. I put my heart into what I do and everything has meaning! You will be seeing this banner and logo across the many platforms I engage with. When you need custom graphic work or your own logo, get in contact with my friend Dalton, I highly recommend him!